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Privacy Policy

Effective Date: 1st of September 2023

Thank you for visiting the FIT ALLIANCE website. This Privacy Policy explains how we collect, use, and protect personal data as required by the General Data Protection Regulation (GDPR) and other applicable data protection laws. By accessing or using our website, you consent to the practices described in this Privacy Policy. 


1. Data Controller 

The data controller responsible for the processing of your personal data is FIT ALLIANCE, consisting of an alliance of BIMCO, DCSA, FIATA, ICC and SWIFT. Together we qualify as joint controllers for the collection and processing of your personal data via this website and when you sign-up for receiving communications, e-mails or updates regarding the FIT ALLIANCE. DCSA will act as your primary point of contact in this regard. If you have any questions or concerns about your personal data, you can contact us at


Our contact details are as follows: 

We note that any other processing activities conducted by BIMCO, DCSA, FIATA, ICC and SWIFT outside of our website and/or the FIT ALLIANCE, each of us will qualify as independent data controllers and will process personal data in accordance with their own privacy policy.  


2. Personal Data We Collect 

We collect the following categories of personal data from you when you interact with our website, primarily when you fill out forms, subscribe to our newsletter, or engage in other activities: 

  • Name 

  • (Business) Email Address 

  • Company Name 

  • Type of Company 

  • Title/Role 

  • Company Logo 

  • Mailing preferences  

  • Approval to contact

  • Cookies

  • Browsing Analytics Data


3. Lawful Basis for Processing 

We process your personal data based on the following lawful bases: 

  • Consent: We will obtain your explicit consent before using your information for logo display or stakeholder communication. You can withdraw your consent at any time by contacting us at If you consent to receiving emails or updates from us, you may also withdraw your consent by using the unsubscribe button included in all our communications.  

  • Legitimate Interest: We may process your data for the legitimate interest of promoting FIT ALLIANCE and communicating with stakeholders. 


4. Purposes of Processing 

We use your personal data for the following purposes: 

  • Displaying company logos on our website for companies that have signed the eBL Declaration. 

  • Communicating with stakeholders about FIT ALLIANCE-related matters, events, initiatives, and updates. 

  • Communicate with you in case of any requests.  

  • For analytical purposes.  

  • For marketing purposes.  

  • For determining, exercising or defending our legal rights and position.  


5. Data Recipients 

We may share your personal data with third-party service providers who assist us in website operations and communication. These providers are contractually obligated to maintain the security and confidentiality of your data. Where necessary we may also share your personal data with our affiliates, partners of the FIT ALLIANCE, external advisors and competent authorities.  


6. International Transfers 

Your personal data may be transferred and processed in countries outside the European Economic Area (EEA). In such cases, we will ensure that appropriate safeguards are in place to protect your data in accordance with GDPR requirements. You may contact us to obtain more information about international data transfers or to obtain a copy of the transfer mechanisms or safeguards in place by contacting us via  


7. Data Retention 

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Where we process your personal data based on consent, we will do so until your consent is revoked.  


8. Your Rights 

You have the following rights concerning your personal data: 

  • Right to access: You can request access to the personal data we hold about you. 

  • Right to rectification: You can request corrections to your personal data. 

  • Right to erasure: You can request the deletion of your personal data. 

  • Right to restrict processing: You can request limitations on how we process your data. 

  • Right to data portability: You can request a copy of your data in a commonly used format. 

  • Right to object: You can object to the processing of your personal data. 

  • Right to withdraw consent: You can withdraw your consent at any time. If you consent to receiving emails or updates from us, you may also withdraw your consent by using the unsubscribe button included in all our communications 


To exercise your rights or for any inquiries, contact us at


9. Data Security 

We implement technical and organizational measures to ensure the security of your personal data, protecting it from unauthorized access and breaches. 


10. Changes to Privacy Policy 

We may update our Privacy Policy to reflect changes in our practices. Any updates will be posted on this page. 


11. Supervisory Authority 

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority. 


By using our website, you acknowledge that you have read and understood this Privacy Policy. 


Last Updated: 1st of September 


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